Posts tagged as:

small business marketing

Social Networking is Forcing Businesses to Step it Up

May 31, 2011

In today’s world of social networking and product reviews, businesses are being publicly held accountable more than ever. This is exactly what happened recently to Macy’s. It seems 48% of their customer complaints were focused on interactions with sales associates. This poor reputation for bad service was vocalized on social networking sites that enable customers [...]

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Promote Your Business Through Great Photography

May 23, 2011

One of the most important aspects of marketing your business is having great images on your website and other marketing materials. In my position, I see a lot of websites, and I can’t tell you how many have lots of text but poor images. People today don’t have time to read all that you have [...]

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Small Business Startup & Success Tips Part 2

March 7, 2011

Wouldn’t you love it if your customers returned again and again because you made your store so appealing and their experience so pleasant that they just want to be there! A couple of Nashville Wraps customers have managed just that and they’re sharing some of their marketing secrets with us.

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Small Business Startup & Success Tips Part 1

February 28, 2011

Are you a new small business owner or do you dream of being one? Have a great idea for a business but a little intimidated about where and how to start? Maybe we can help. Where would we be without the entrepreneurs who have had the courage to follow their dreams? My little town, White [...]

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CYA in Business with a Contingency Plan

February 14, 2011

When I was 10 years old my mother kept two five-gallon bottles of fresh water under the sink. On my birthday in October I got a flashlight. She, like many other families, was making a contingency plan. Oh…This was during the Cuban Missile Crisis. Times have changed, but the unexpected still happens…and usually happens fast! [...]

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Retail Business Rebounds

March 8, 2010

Most people are starting to believe that the 2008-2009 recession is over, but the “New Normal” isn’t. The changes brought on by recession are long term and are far from over.

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Retail Store Marketing in This New Economy – Frugal Opulence

October 6, 2009

There will be a new brand of consumer in the market that can boost your business. Focus on quality, segmented merchandise at lower price points, great packaging and advertising that works.

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Retail Marketing and the Purple Cow

June 8, 2009

Unless our product or service is remarkable and people need or want it, we’ll find it tough to compete.

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Dealing successfully with donation requests

April 20, 2009

If you are wondering how another small but community friendly retailer juggles these requests here are a few of the ways we are giving that allows us to not feel too badly that we cannot give more.

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The New Normal

April 15, 2009

If you are waiting for business to return as it was, you will be left behind. Today’s economic climate is changing everything. But that is not necessarily a bad thing.

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