Posts tagged as:

small business marketing

Norton’s USA – A Uniquely American General Store

November 18, 2011

In support of the Small Business Saturday “Shop Small” campaign on November 26th, we have asked one of our great customers, Norton’s USA, to tell their story. I was asked to write for the Nashville Wraps blog because I buy from this great company. I have a retail store that sells only American-made products – [...]

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Why American Made is Hard to Find

September 23, 2011

Currently, the president of the United States is on a quest to seek out solutions for American jobs. While I admit I have not personally reviewed the plan, I can speak to what most small and medium business owners believe to be a solid plan for job restoration in the USA. It’s simple, right? Just [...]

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Relaxed Customers Spend More Money

August 12, 2011

The latest study by the Journal of Marketing Research shows the more relaxed you are when you enter a store, the more money you’ll spend. Relaxed customers were found to be willing to pay about 15% more for a variety of goods and services than less-relaxed people. How can you use this research to help [...]

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The Organic Nest Proves That Green is a Beautiful Color

August 5, 2011

Here in Music City we like to pride ourselves in saying “We were country when country wasn’t cool,” like the popular Barbara Mandrell song goes. This is also true about Nashville Wraps’ customer Debbie Foster but in a different way. Debbie was into organics long before organic products and organic farming was ever cool. Her [...]

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Sell Experiences Instead of Stuff to Grow Your Business

July 8, 2011

Unity Marketing founder Pam Danziger is our featured guest blogger for this post. She is an internationally recognized expert on consumer behavior and specializes in the luxury market. Pam is an author, consultant, researcher, keynote speaker and has appeared on numerous television news shows. I just got back from the National Stationery Show where I followed Seth [...]

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More Than Words – An Inspirational Gift Shop

July 1, 2011

Lee Anne’s one piece of advice for business owners is to keep customer service the #1 priority. Making customers happy by providing a wide selection of unique gifts so they can make others happy too is what makes Lee Ann’s career with More Then Words more than worth it.

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Social Networking is Forcing Businesses to Step it Up

May 31, 2011

In today’s world of social networking and product reviews, businesses are being publicly held accountable more than ever. This is exactly what happened recently to Macy’s. It seems 48% of their customer complaints were focused on interactions with sales associates. This poor reputation for bad service was vocalized on social networking sites that enable customers [...]

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Promote Your Business Through Great Photography

May 23, 2011

One of the most important aspects of marketing your business is having great images on your website and other marketing materials. In my position, I see a lot of websites, and I can’t tell you how many have lots of text but poor images. People today don’t have time to read all that you have [...]

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Small Business Startup & Success Tips Part 2

March 7, 2011

Wouldn’t you love it if your customers returned again and again because you made your store so appealing and their experience so pleasant that they just want to be there! A couple of Nashville Wraps customers have managed just that and they’re sharing some of their marketing secrets with us.

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Small Business Startup & Success Tips Part 1

February 28, 2011

Are you a new small business owner or do you dream of being one? Have a great idea for a business but a little intimidated about where and how to start? Maybe we can help. Where would we be without the entrepreneurs who have had the courage to follow their dreams? My little town, White [...]

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