Bill Cullins of Bill’s Cookie Jar in Washington state had a challenge for me, “I’m starting a cookie business. If it was your business what baskets, designs, ribbons, bags etc… would you offer for each season and event?” [read more…]
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Susan Adair has gained national attention because of her amazing cookies. She started a home-based business as a teenager, using a secret family recipe from her best friend, and is now running a successful cookie store and even appearing on her own Food Network series Tough Cookies.
Choosing a business name was a family affair. After considering hundreds of names, one day at a family gathering someone asked, “Who made the cookies?” “Susan!” family members replied. “Crazy Susan?” cousin Peter asked. This is how Crazy Susan’s Cookie Company was born.
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Just like you, I turned on the news today, and the stock market was taking another tumble. The correspondents struggled to explain it, but their last comment was, “It was more politics than economics”.
I think back to the Wizard of Oz: “Pay no attention to the man behind the curtain”. It’s still good advice today when it comes to the intersection of Wall street and Main street.
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This is a great idea: A 100% cotton reusable gift basket container that also becomes part of the gift. With the addition of a gift basket bench, these little reusable containers convert into a very useful place to stash your stuff. These will be in stock the end of September. Order now to ensure you get yours!
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The latest study by the Journal of Marketing Research shows the more relaxed you are when you enter a store, the more money you’ll spend.
Relaxed customers were found to be willing to pay about 15% more for a variety of goods and services than less-relaxed people.
How can you use this research to help your business? Here are 10 tips to increase your bottom line:
1. Practice Storefront Hospitality
Soften the exterior of your storefront with flowers, plants and other welcoming décor and signs.
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Here in Music City we like to pride ourselves in saying “We were country when country wasn’t cool,” like the popular Barbara Mandrell song goes. This is also true about Nashville Wraps’ customer Debbie Foster but in a different way. Debbie was into organics long before organic products and organic farming was ever cool.
Her healthy lifestyle grew into the New Jersey business she founded called Organic Nest. Debbie strongly believes in promoting only earth-friendly and sweatshop-free products. The Organic Nest sells luxurious organic bedding, baby items, botanicals, and apparel made in America. All items are displayed on local recycled furniture.
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From the beginning, Nashville Wraps has been its own advertising agency. It’s all done right here on the second floor of our facility in Hendersonville, TN. Our packaging collections feature our original designs, and we also design our catalogs, print ads, trade show displays, web pages and everything else it takes to get the word out about our products and services.
(For more info regarding our product design process see: An inside look: How Nashville Wraps exclusive designs are developed .) [read more…]
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After attending countless birthday parties for her children’s friends and shopping for the “perfect gift”, Catherine Zahn realized the gift should be fun and have a meaningful impact on children. That is when her idea of making dolls from recycled products and the concept of Gracie Greene™ was born, along with her company Trashion Dolls.
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Christmas comes early in the retail business, and even earlier for gift packaging companies like Nashville Wraps.
9 New Holiday Collections
For a sneak peak of Christmas in July, our new Santa Peppermint Twist & Festive Holiday Twist Collections above are lighthearted fun with peppermints and polka dots. These paper shopping bags are made in the USA from 50% recycled white kraft paper, along with 90% recycled gift wrap and 100% recycled tissue paper. This collection also includes coordinating gift and gourmet boxes, basket boxes, and jewelry boxes.
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Unity Marketing founder Pam Danziger is our featured guest blogger for this post. She is an internationally recognized expert on consumer behavior and specializes in the luxury market. Pam is an author, consultant, researcher, keynote speaker and has appeared on numerous television news shows.
I just got back from the National Stationery Show where I followed Seth Godin (The Purple Cow author and founder of Squidoo.com) talking to an audience of stationery manufacturers, marketers and retailers on how to sell more stationery in today’s digital world.
Our messages were basically the same – the way to succeed in business today is not to keep doing business the same old way, but to sell what is important and meaningful to the customer. We must stop trying to sell more stuff and focus on delivering unique, special experiences to our customers.
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