From the category archives:

gift & gourmet business

Relaxed Customers Spend More Money

August 12, 2011

The latest study by the Journal of Marketing Research shows the more relaxed you are when you enter a store, the more money you’ll spend. Relaxed customers were found to be willing to pay about 15% more for a variety of goods and services than less-relaxed people. How can you use this research to help [...]

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The Organic Nest Proves That Green is a Beautiful Color

August 5, 2011

Here in Music City we like to pride ourselves in saying “We were country when country wasn’t cool,” like the popular Barbara Mandrell song goes. This is also true about Nashville Wraps’ customer Debbie Foster but in a different way. Debbie was into organics long before organic products and organic farming was ever cool. Her [...]

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Gracie Greene is One Recycled Doll!

July 22, 2011

After attending countless birthday parties for her children’s friends and shopping for the “perfect gift”, Catherine Zahn realized the gift should be fun and have a meaningful impact on children. That is when her idea of making dolls from recycled products and the concept of Gracie Greene™ was born, along with her company Trashion Dolls.

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Christmas in July at Nashville Wraps

July 15, 2011

Christmas comes early in the retail business, and even earlier for gift packaging companies like Nashville Wraps. 9 New Holiday Collections For a sneak peak of Christmas in July, our new Santa Peppermint Twist & Festive Holiday Twist Collections above are lighthearted fun with peppermints and polka dots. These paper shopping bags are made in [...]

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Sell Experiences Instead of Stuff to Grow Your Business

July 8, 2011

Unity Marketing founder Pam Danziger is our featured guest blogger for this post. She is an internationally recognized expert on consumer behavior and specializes in the luxury market. Pam is an author, consultant, researcher, keynote speaker and has appeared on numerous television news shows. I just got back from the National Stationery Show where I followed Seth [...]

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More Than Words – An Inspirational Gift Shop

July 1, 2011

Lee Anne’s one piece of advice for business owners is to keep customer service the #1 priority. Making customers happy by providing a wide selection of unique gifts so they can make others happy too is what makes Lee Ann’s career with More Then Words more than worth it.

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Promote Your Business Through Great Photography

May 23, 2011

One of the most important aspects of marketing your business is having great images on your website and other marketing materials. In my position, I see a lot of websites, and I can’t tell you how many have lots of text but poor images. People today don’t have time to read all that you have [...]

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A Bed and Breakfast Story that Ends with the Love of Chocolate

May 16, 2011

Owning a bed and breakfast was a dream of Nashville Wraps customers’ Mark and Kim LaPolla. While working in the computer industry in California, they began searching online for B&B’s and discovered Greenville Arms 1889 Inn located outside of Albany, New York. They fell in love with it and purchased it in 2004.

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That’s a Wrap, Gift Basket Finishes

April 25, 2011

The finishing wrap on a gift basket seems to generate many questions from our new basket designers. In this post, I’ll show you how to create several pretty and practical finishes. Wrap It for Shipping I’ll start with a very practical wrap. It is attractive and will help hold the gift items in place. It [...]

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