Debra Myers began her business Enfusia after she developed the irritating skin condition- eczema. Debra found traditional bath and body products only irritated her skin. That is when she began to experiment and formulate her own products which became the seed that blossomed into Enfusia.
Located in The Woodlands just north of Houston, Enfusia has evolved beyond their eczema line and now focuses on bath products. Debra says, “We’re dedicated today to our vision of ‘every bath beautiful’ and that goes into all our products, from their appearance and packaging to their benefits to our customers’ own beauty routine.”
These early recipes of almond oil, lavender and rose essential oils soothed Debra’s dry skin and didn’t leave her scratching. She then started mixing even more essential oils and natural ingredients to make lotions, washes, bath bombs and salts. After she outgrew her kitchen, she partnered with an herbalist and a chemist to give the products stability and integrity. Enfusia’s full line of bath and body products are created with the infusion of botanical extracts, vitamins, essential oils and natural ingredients with no harsh chemicals.
Their Cocoon Baby line of products includes a hair and body wash, a gentle moisturizing lotion, and soothing massage oil. There is also a Men’s line Proper Gentleman and Bee Friendly line of vegan lip balms. Every product is made in the USA with organic and natural botanicals and extracts without SLS, paraben, phthalate, silicon or wax, all 100% vegan and gluten free and cruelty free.
Nashville Wraps Specializes in Small Business Packaging
Debra initially found Nashville Wraps at Dallas Market Center and was impressed by the options in stock packaging. She explains, “When we were small, we could never afford to do custom packaging since we could only afford to purchase 25 to 50 units of a single package at a time. The way Nashville Wraps sells in small case packs at good prices helped us develop our core products without the worries of custom packaging.”
Business is now booming in Texas and nationwide. Nashville Wraps is their primary organza bag supplier. They use thousands of bags each year to package their bath bombs. They’ve also used many of our boxes, bags and ribbons over the years. Debra says, “We also look to Nashville Wraps as our go-to basket base supplier for seasonal gift baskets, which is a small but profitable piece of our business.” In addition to their best-selling bath bombs, bath salts are their second most important line. Enfusia primarily sells their products wholesale to natural grocery stores and gift shops.
Great Packaging Encourages Potential Customers to Try Your Product
Some great advice from Debra if you are running a product-based business, “If you are dressing up a mediocre product with nice packaging, ultimately you will never gain traction in the market as your customers will not be converted into repeat buyers. However, good packaging is key to your customers trying your product in the first place.
“All areas of the consumer product business are competitive, so it’s vital to find out what it is you do best and bring your focus to your expertise. Don’t be afraid of discontinuing your products. Since we discontinued a number of our product lines in the last year, we have found that our business is more efficient, our customer base is growing, and we can focus in on what we do best without distractions.”
Organza Bags from Nashville Wraps
Organza sheer bags from Nashville Wraps are elegant, decorative and versatile. Every bag is hand sewn with beautiful satin drawstrings. See why so many customers love them:
- Perfect for weddings, party favors, jewelry, candles, soaps, sachets and cosmetics.
- Great basket stuffers and small gift packaging for Christmas, Valentine’s Day and Easter.
- Packed in units of 10 – excellent re-sale item!
- Dozens of beautiful colors.
- In popular styles and sizes in flat, round, tall and fun polka dots too!
- Beautiful packaging for just a few cents per bag.
- Mix and match colors and sizes for quantity discounts up to 25% off!