Music and Macarons: Dreaming Big with Sarah Darling

March 2, 2017

in Featured Customers, gift & gourmet business, Packaging, Retail Business, Social Media, USA

SweetDarling1As our customers know, it takes a ton of hard work and determination to follow one’s passions and make those big dreams come true, but settling for less will never do. Sarah Darling came to Nashville to live out her own dreams 14 years ago, and has worked hard ever since to bring sweetness and light to the world with her music. The Iowa native has performed at the historic Grand Ole Opry an impressive 80+ times since her Opry debut in 2011, has recently toured the U.K. playing sold-out shows, and has opened for big country stars like Carrie Underwood. If you haven’t yet heard her starry-eyed brand of country music, you are in for a treat: her third album, Dream Country, was just released on February 10th. You can watch the video for the first single, “Halley’s Comet,” here.

Speaking of treats, that brings me to how Nashville Wraps knows Sarah. She’s not only a singer and songwriter, she’s also one of our customers!

Sarah Darling of Sweet Darling PatisserieMacarons in Music City

Her very successful side gig is a fabulous little confection company called – appropriately enough – Sweet Darling Pâtisserie. Aiming to bring a taste of Paris to Music City, Sarah started Sweet Darling three years ago as a kind of respite from the music biz. Growing up, she spent a lot of time baking with her mother and grandmother, so the kitchen has always been her “happy place.” On one fateful, life-changing trip to Paris, she fell in love with her husband, James, and also became enamored with the lovely little French confection known as the macaron. A later visit to Paris allowed Sarah and and James to take a class in the Montmartre neighborhood, where they learned how to bake perfect French macarons, and the dream of Sweet Darling Pâtisserie was born.

Authentic French Flavor

Sweet Darling macarons are the real deal: light and airy, in fanciful seasonal flavors, they’re the nearest you’ll find to a Ladurée in Nashville. Sarah packages her creations with a custom label and a beautiful bow, using ribbon from Nashville Wraps. She says, “The first time I experienced a Patisserie in Paris, I fell in love with all the beautiful boxes of macarons and chocolates in the windows. Packaging is just as important as the product, and Nashville Wraps brings that story to life for Sweet Darling Patisserie.”

Connecting the Dots

I like to think of Nashville as one big small town, and Nashville Wraps has one more connection to Sarah Darling: through me! Or rather, through my husband, Cheyenne Medders, a songwriter who has collaborated with Sarah as well as performed on Dream Country (you can see him performing at the Opry with her in the video below). He often brings home macarons for me after their songwriting sessions or rehearsals. Salted caramel is my favorite flavor, but I’ve never met a Sweet Darling I didn’t love. As soon as I found out Nashville Wraps would be getting some gorgeous new macaron packaging that is made in the USA – and in Sarah’s signature aqua, at that! – I had the inspiration to talk to her about doing a feature for our blog, and voilà!

Telling A Story

Sarah’s branding and social media efforts work seamlessly to tell her story. “My advice for any business is knowing your brand and story! This is your direct connection to the consumer. You want the customer to have an experience with your product! For me, I want everyone to be transported to a little cobblestone street in Paris each time they have a taste of a macaron.” Follow Sweet Darling’s Instagram account to bring a bit of Paris to your daily feed: @sweetdarlingpatisserie. You can find Sweet Darling at the Franklin Farmer’s Market on Saturday mornings or make a custom order through the website.

New Macaron Packaging from Nashville Wraps

Shop Nashville Wraps ribbon and our brand new macaron packaging (see our how-to video at the end of this post). The tray inserts are even designed to hold different sizes of macarons.

A video posted by Priscilla Medders (@priszilla) on

Here’s how to assemble our new Macaron packaging:

Images of Sarah: Sara Kauss Photography; Main image: Zipporah Photography 

Priscilla Medders

Priscilla Medders is a graphic designer based in Nashville. She helps to prettify the Nashville Wraps catalog and blog site. She enjoys singing and playing music with her husband, Cheyenne Medders.

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