Wedding Gift and Favor Packaging

March 3, 2008

in gift & gourmet business,How Tos,Retail Business,Weddings

Bridal Registry AdWedding Gift & Favor Packaging Can Increase Your Bottom Line

By Buffie Baril & Kathy Green – Nashville Wraps

The wedding and bridal market is huge. Each year 2.3 million couples marry in the United States. The average cost of wedding day goods and services is $28,000, and 12% of this will be spent on Gifts & Favors.

How can your business enter this unique market? How can you expand it if you are already in it? One way businesses can benefit is by having a gift registry. Keep in mind over 70% of women have a bridal shower.

When your customers shop for the bride, they may very well find something for themselves at your shop and become a long-term customer. Your website or newspaper ads can list your registered weddings for the month. Encourage your brides to list your store in their shower invitations as well.

Wedding Gift Wrap

If you offer gift wrapping, have rolls of elegant wedding gift wrap . You may want to offer wedding gift bags for resale to customers who want to wrap their own gifts.

Another suggestion is showcasing your product at bridal fairs and shows. Booth space is usually affordable and the perfect place to meet new brides and network with other vendors. Check with your local malls and major department stores for upcoming shows.

When you partner with other vendors that sell to the bridal industry, you are working smarter rather than harder. Get to know these people and share your business card, website and even sample products or photos with them.

Wedding consultants, bridal shops, florists, bakeries, jewelry stores and photographers are often willing to share information about your business with their clients and customers if you are willing to do the same for them. It can be a win-win for all of you when you make the right connections.

As a business in the wedding industry, it is all about making the very best presentation on that special day. Nashville Wraps can help you do that by providing beautiful packaging. We carry a complete line of wedding gift wrap, gift bags, tissue paper, gift boxes, organza bags, favor boxes, ribbon and tulle – Wedding Gift & Favor Packaging.

Beautiful Pew BowsHere are some fresh ideas for your wedding business:

Florists – Make beautiful pew bows and bouquets using tulle and satin edge organza ribbon. Add embellishments such as flowers or a stringof small pearls.

These elegant yet affordable pew bows feature white 6″ tulle ribbon and satin edge organza ribbon. For a personalized touch, use satin ribbon with the couples names and wedding date. Nashville Wraps prints personalized ribbon typically within two weeks. These bows can be wonderful remembrance gifts for special friends and family members afterthe wedding.

Hospitality Gift BoxesGift Baskets – Many couples have out-of-town guests coming for the wedding. Why not add Hospitality Gift Boxes to your line of services? This is a nice gesture to offer couples for their guests and very simple to put together. Featured is the large Chocolate & Ivory Flip Lid Box with 7/8″ white double faced satin ribbon.  You may also use a gable box for this.

Wedding Gift Baskets

Gift Shops – Offer a drawing, create a beautiful wedding gift basket filled with items from your shop. Display the gift basket prominently. Invite couples to enter for a chance to win (Save the entries for your mailing list!). Then hold the drawing for the winning bride!

Wedding Favor Boxes

Gourmet Foods– Tie your packaging with custom printed ribbon feature the couples names and wedding date. Nashville Wraps has several favor boxes to choose from including truffle boxes, Chinese take-out boxes and gourmet boxes for cookies and candies.

Jewelry boxes make great favor boxes tied with personalized ribbon. For eco-friendly wedding favor boxes, try our 100% Recycled Duet Boxes. For a sit-down reception dinner, arrange the favor boxes at each place setting. Add a tag with the guest’s name and the favors double as place cards. For a less formal affair, place the favors on a tray or small table for guests to pick up as they leave the wedding or reception.

Wedding Favor Bags

Wedding Planners – For a special thank you gift from the bride and groom, try this great favor idea. Fill colorful cello bags with chocolate covered coffee beans, tie each with a fun ribbon and a card that says “Coffee to Go! – Please take one for your trip home,” then display on a silver tray.

These designer cello bags with satin petite dots ribbon have cardboard boxi-bases that allow the cello bags to stand up. You can fill these bags with any other type of candy, nuts, or small cookies.

This same idea can be used for wedding favors at the reception by having one next to each guest’s place setting.

Monarch Butterfly

Many couples these days are considering earth friendly or ‘green’ weddings. Swallowtail Farms has a terrific product for guests to release orange monarch butterflies after the ceremony for a spectacular display that helps the Earth stay green. See GreenWay TM Packaging as well.

The wedding market can be an exciting and profitable addition to your business. It allows you to use your creativity and marketing savvy to the fullest. Have fun and please share your great ideas with us!

Buffie Baril

Buffie Baril helps with online advertising, social media marketing, and search engine optimization for Nashville Wraps. She loves learning, interior design, healthy cooking and most of all her fabulous husband and her three brilliant and very funny children.

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{ 10 comments… read them below or add one }

Sheena March 4, 2008 at 11:19 am

What great ideas !!
Since we carry fine table and bed linen, the wedding market is definitely something I’ll be looking into.

Daphney March 6, 2008 at 1:25 pm

Those are terrific ideas! We carry a lot of favors that help brides find a special way to say “thank You” to their guests. AS small as a favor is, it can have a lasting impression.

Dawn March 6, 2008 at 1:43 pm

Really great ideas. As a new bakery business we are already interested in the wedding favor angle. This just makes it even more exciting.
Thanks!

Kim March 6, 2008 at 6:05 pm

Great ideas for my direct sales business too!!! Thank you Nashville Wraps.

Sheila March 6, 2008 at 6:33 pm

Great ideas.

Keep up the good work. If everyone works together we can help each other launch into this market place with unique ideas.

Colleen April 2, 2008 at 2:02 pm

Great ideas
If anyone out there needs English Toffee for their business please let me know! Makes great gifts and looks great in Nashville wraps packaging!!

Jeannette April 5, 2008 at 7:00 am

These ideas are great. I have an invitation and stationery business and recently started offering wedding favors to my bridal customers, so these ideas will really be useful. I have used Nashville Wraps before and am ALWAYS happy with their products!

Roberta April 5, 2008 at 4:02 pm

These are great ideas. How about some for baby-baby shower ideas.

Lesley August 22, 2008 at 9:42 pm

This is awesome. I have a gourmet cookie and gift company and I already use some of your packaging as my signature packaging. I am looking forward to placing wedding cookies in your packaging. You guys always deliver great merchandise that enhances my products. Thanks a bunch!!!!!

Aditi Agarwala April 18, 2009 at 2:10 am

I do not have any such business but I am looking forward to start this kind of business or help anyone interested in the same by helping in decorating the jewels, boxes, etc. and send through parcels at any place.

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