Nashville Wraps Blog

I grew up in the 1970’s during the heyday of the American apparel manufacturing business. My dad was a salesman in that industry. This was the pre Wal-Mart era where businesses flourished in town squares all across America. Over a short time we all saw the industry simply dry up and blow away due to mass marketers and apparel (as well as everything else) being imported from China, Vietnam, Indonesia and points beyond.

I am no longer associated with the apparel business, rather in packaging now, but my roots run very deep into the good soil of small town USA. I have always wanted in some way to bring back at least a portion of this industry.

[Read more →]

A Christmas Treat from Nashville Wraps

You already know how beautiful your gift packaging becomes when you use Nashville Wraps’ products but did you ever think about using our gift wrap, ribbons and other items in your craft project? Some of our talented Wraps employees have been sharing their ideas with us and I want to pass them on for you to enjoy.

[Read more →]

For most of us the recent announcement of our economy in recession is old news. But the real question is what are we going to do about it? In this day it is especially important to “Find out what you customers need ”. One of the worst things you can possibly do is just hunker down.

Everyone knows what shape the economy is in, including your employees. Setting some expectations and talking about what is needed will help your team better accomplish transition into what could be a tougher year otherwise .   Maximize your cash flow, but not at the expense of new sales opportunities.

[Read more →]

Retailing is the most competitive and demanding business that anyone could get into, with the exception of professional sports. There are enough retail businesses for over 500 million people but there are only 260 million of us. With thousands of retail stores, the Internet, discounters, changing trends, more selections and hot items, you must move your inventory or you will lose the game…big time.

[Read more →]

This year has been tough for lots of people, and Nashville Wraps is no different. But we are doing well because like you we are flexible and in charge of our own direction, growth and destiny for the most part. When times get tough successful businesses that survive actually become better.

[Read more →]

Faces to Facebook.

Why Social Networking Works

When I go out to eat, or to shop…I have my favorite places. What makes them special? They have what I want, but more to the point, they know me. As a customer I am going to be loyal to those places because I just feel good about being there. That is a huge advantage and your business is no different. The high level of customer attention that small business can bring will in most cases win elite customers over the big box stores.

[Read more →]

 How to Gift Wrap Quickly and Profitably

By Kathy Green, Nashville Wraps Packaging Consultant

Offering a gift-wrapping service during the holiday season is an excellent benefit for your customers and an edge for your business. We are all in a hurry as we shop for those special gifts and getting them wrapped even for a fee is a terrific way to inspire customer loyalty and provide a valued service.  [Read more →]

Image begins with the customer’s first impression…

You can’t buy it, bottle it, sell it or acquire it. But you can build it and maintain it. Read on as we examine and re-think a few assumptions about building the image of a business. This is second in our series by Bill Sheldon on “Business 101″ and is highly revelant to all businesses whether they rely on clicks or on bricks.

[Read more →]

I wrote this letter early in the morning of November 5th, 2008. It was sent to all our employees at Nashville Wraps as a statement of encouragement. I did not intend to publish it to the internet, but because of requests from several people I decided to put it on our blog at least for a little while. My hope is that it will help heal our nation and remind us all of our responsibilities… So here it is, including the preface.

Dear Friends and Associates,

You have not really heard me say much if anything about our political system, leaders, taxes or other matters that would somehow put you in an unfair position or hinder you from exercising your freedoms in the workplace. I feel that my responsibility to you is to direct the company so that we all will have the opportunity to live well, contribute, and prosper as best we can. To that end, I have always voted Republican. This election is no different. But like life, business and the rule of law, things change. We adapt, and find ways to grow regardless of circumstances.

[Read more →]

If your candle shop is out of red candles at this time of year, you may as well tell your customer to shop elsewhere! 

Read about our new series of articles designed to help us all be better, more profitable merchants! Bill Shelton has the talent and insights to lead us through these muddy retailing waters with clarity and vision.
Robby Meadows
Nashville Wraps

[Read more →]