Nashville Wraps Blog

How to Find a Deal on Gift Packaging

I am always in search of a bargain. I love to find that incredible pair of designer shoes for a fraction of the original price! Now with fuel pushing the $5.00 mark and groceries steadily going up, it is more important than ever to get the most bang for your buck! With that in mind, I want to let you in on some of my favorite ways to save money on packaging without sacrificing quality or beauty.

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Six Ways to Beat the Summer Slump

By Guest Author Debra Paulk, Gift Basket Review Online

1. Make a Pitch to Resort Rental Offices

Owners of resort condos often leave a small welcome gift for weekly renters. Agents often assume the responsibility for ordering the welcome gifts. Offer a commission, and rental agents can help you set record sales.

Welcome to Oceanside Rentals

Condo owners often leave a welcome gift for summer renters. Here, a beach-themed basket box is filled with functional, fun gifts and goodies. A cooling pasta salad kit makes a hit with sun-baked beach goers; colorfully packaged pistachio nuts are great for late night snacks on the balcony, and sweet little treats are a hit with morning coffee or tea. The disposable camera and photo album are gifts that will create lifelong memories of the family’s summer vacation at the beach.

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Nashville Wraps, a leader in creative packaging for the gift, gourmet, and retail industries has launched an incredible array of new packaging design groups in time for the national gift and gourmet trade shows in Summer 2008.

“This is the largest release of new products in the history of the company,” says Robby Meadows. “We have launched 8 new design groups loaded with shopping bags, gift boxes, gift containers, gift wrapping paper and tissues plus 4 totally new products groups with more to come! No other company in our industry has the selection and innovation of Nashville Wraps. Oh…one more thing. Almost all of it is made from recycled materials and is branded under our highly-respected Green Way^TM brand.”

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Store Branding Pop Quiz:

1. Which department store uses a bag with only a red star?

2. Which retailer uses a baby blue color exclusively?

3. What product comes in a smallbox with a circus scene and a string handle?

There are many more examples of how packaging has helped to build a brand. But most of you reading this are not the size of Tiffanys or Macys, so how can packaging help build your brand in your own community?

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Everyone wants business to be like the Cheers bar…

Why do you continue to do business with a select group of retailers, restaurants or suppliers? Maybe some have great prices, a large selection or something specific that you need.  I’m betting the farm that it is the attention and service that you receive that keeps you coming back.

In fact, if you receive poor service, detect a poor attitude or experience inferior products you will immediately start looking elsewhere. Top quality, out of your way service is a necessary element of doing business in the specialty retail market today.

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Lessons from the Luxury Buyer… What is happening to them?

The affluent or luxury buyer is becoming much more conservative in their buying habits according to Pam Danziger, President of Unity Marketing. The interesting thing is that this is NOT because of a decline in affluent customers or any real economic reason… it is a matter of choice on their part to withhold spending on what is considered unnecessary or excessive purchases.

People just want to leave the world a better place and not contribute to excessive pollution, waste or even expense. In short they want a simpler life style.

However…These customers will spend when the product is “Right”. [Read more →]

Cellophane adds dynamic presence to gift packaging and gift baskets.

by Kathy Green, Nashville Wraps - Gift Packaging Consultant

In this article I’ll show you how to make a cello fan and how to use cello for gift wrapping and finally a suggestion for party decor. Cello film on rolls is versatile, water and grease proof plus all the cello rolls from Nashville Wraps meets the FDA requirments for direct food contact.

Roll cello makes attractive and useful fans for the top and back of gift baskets and towers. [Read more →]

Gift Baskets
Business Tips Series: How to Keep Products Visible in the Gift Basket Presentation.

by Kathy Green, Nashville Wraps - Gift Packaging Consultant

Video demonstrations are included with this article to show you the hands-on!

After selecting a container for the gifts, (see our blog article Gift Basket Containers from April 24, 2008) the next challenge is to keep the items high in the presentation. High and visible equals impact, so each individual item needs to be clearly visible above the edge of the container. There are several products available from Nashville Wraps that meet this challenge beautifully.

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Pet-Themed Gift Baskets & Packaging Bring Happy Tails & Hefty Profits

by Buffie Baril, Nashville Wraps

According to the latest National Pet Owners Survey, 63% of U.S. households own a pet. That’s over 71 million homes with pets - dogs and cats being the most popular.

As retailers, are we cashing in on this growing market? Over $40 billion was spent on pets last year. Americans love their pets, creating a growing demand for pet-themed gifts, treats and toys.

Paul Mitchell, Omaha Steaks, Origins, Harley Davidson and Old Navy now offer lines of pet products ranging from dog shampoo, pet attire, and name-brand toys to gourmet treats and food. Many hotels across the country are even adopting pet-friendly policies.

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Your Customers are looking for Green Retailers

I have hesitated to use the trump card of economics in the Green movement, but I can’t ignore it and neither should you. Why should you be green? If for no other reason (and there are plenty of good ones) it is because consumers are making buying decisions based on how the businesses they patronize are doing with becoming green!

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